Value can begin when the event ends
An experience can end on the calendar and still retain value. This Signal looks at how verifiable memory can extend the relationship between an event and its audience.
READ SIGNALSIGNALS FROM EARTH
A different reading of what is moving on Earth.
Scaling does not mean doing the same thing bigger
Scaling does not always mean growing in size or budget. This Signal looks at what happens when a format must preserve its strength as markets, platforms or production conditions change.
READ SIGNALWhen scrolling stops being promotion and becomes the screen
Vertical video is beginning to move beyond being a format around content. This Signal looks at how mobile behaviour can turn a space of discovery into a narrative space.
READ SIGNALWhen territory stops being a backdrop and becomes part of the work
A location can be more than the place where a production is filmed. This Signal looks at what happens when territory becomes part of a work’s public, cultural and memorable identity.
READ SIGNALWhen watching is no longer enough
Never have we had so much content available without leaving home. And perhaps precisely because of that, part of the audience is once again valuing something it cannot get from the sofa: being there, with others, when something happens.
READ SIGNALA work ends. A community can remain.
The audiovisual industry is used to building projects that have a beginning and an end. But some of the most valuable things a work can create —relationship, community, continuity— do not necessarily have to end with it.
READ SIGNALStay in orbit
Stay in orbit.
Signals from Earth is our observation of the movements, shifts and opportunities shaping audiovisual culture.
If you want another planet’s view of what is happening on Earth, let yourself be abducted.